PathwayU by jobZology is a career counseling platform that aims to guide learners in finding their purpose in education, career, and vocation. The platform uses predictive science to optimize learners' success from recruitment to retirement. PathwayU offers a free career path tool and degree planning software for college students, with schools investing in an annual site license for unlimited users. The platform provides support for equal career development, ensuring equivalent outcomes for people of different backgrounds. It can be used in various areas within schools, such as admissions recruitment, advising, career services, job placement, and alumni support. PathwayU has received positive feedback from universities across the country and has a high Net Promoter Score.