Healing Arts of Veda was established by Pranav Vasant Lad in collaboration with his sister Aparna Kailey Lad. Pranav Lad, born in India and raised in Albuquerque, New Mexico, grew up in an Ayurvedic household and developed a deep appreciation for Ayurveda and contemporary medicine. After completing his medical training and working in academic medicine, he decided to pursue an integrated form of clinical medicine and joined a Naturopathic medical school. With a desire to share the knowledge and skills he acquired, Pranav launched Healing Arts of Veda.

At Healing Arts of Veda, the team uses alternative modalities to support modern medicine by investigating the root cause of conditions, eliminating impediments, enhancing healing, and supporting the body through proper diet and supplements. They offer carefully curated Ayurvedic formulas composed of organic ingredients to encourage natural healing without artificial medicines. The clinic aims to bridge the gap between modern medicine and alternative medicine through their expertise in naturopathy and Ayurveda.