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Flares Bridal is a well-known bridal boutique located in Walnut Creek, California, serving the San Francisco Bay Area. They pride themselves on having the largest selection of wedding dresses in the area, featuring a wide range of sizes and designs from award-winning designers. Whether you're looking for a flirty and flow-y gown or a timeless and classic dress, Flares Bridal has something for every bride. They also offer formal gowns and cater to plus-size brides, with on-site alterations available to perfect your look. With their extensive collection and expert bridal consultants, Flares Bridal provides a unique and personalized experience for brides-to-be.

Their website also highlights why January is the best time to buy wedding dresses in the Bay Area. January is considered crunch time for summer brides as it gives them enough time to choose their dress, which may take 5-6 months to create and alter. Additionally, new dress selections arrive in bridal shops during this month, and there are often sample sales with lucrative discounts. The post-holiday and engagement season also make January an ideal time for wedding dress shopping as people have more free time to search for the perfect gown. Overall, buying a wedding dress from Flares Bridal in January allows brides to sample new dresses before they flood the market and start their new year with something special.